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A psuedo-corporate blog about Wondir.com's Live Q&A, as well as perspectives on social media and the web as a collection of people rather than documents.  

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Monday, February 23, 2004 :::

Social Software as Mystery

Clay Shirky talks here about why building social software is different than building traditional software, such as word processing applications, because the user is the group, not the individual, and group behavior is entirely distinct from individual behavior, and there is no precedent set for how groups behave in these new settings. We have to start from scratch and predictability and foresight reach zero visibility. Wondir could learn from this insight by watching very closely how our groups respond to every change we make without assuming what they will do in advance based on pre-conceptions we have gleened from our knowledge of responses to traditional on-and-offline software. We are in a rather mysterious space and acknowledging that may be a first step to surfacing the secrets of engaging and attracting our users (which are not only people but groups of people.)

::: posted by Allen Searls at 2:00 PM

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